Doug Tompkins, an art and architecture enthusiast and Susie Tompkins, a fashion designer met each other on the way to Tahoe City. After marriage, the couple started a label Plain Jane which was renamed Esprit de Corp. catering to 18- to 24-year-old women. They were known for their employee benefits that made up a fun, creative workplace and produced casual fashions that exuded social awareness. They embraced the social causes and fashions of the city’s active counterculture. Esprit sells apparel and styles to make real people look and feel good while manifesting social responsibilities and sustain-ability. They addressed relevant issues in their
campaigns and make confidence a proud attitude.